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Denim Baby is a proud supporter of Jeans for Genes, the major national fundraiser of the Children's Medical Research Institute.


What is Jeans for Genes?

Jeans for Genes is a major national fundraiser of the Children's Medical Research Institute. It's signature event is Jeans for Genes Day where each year more than two million Australians wear their favourite jeans and donate much needed funds to support vital genetic research to advance the prevention and treatment of disease, leading to healthier generations of children. 

Since 1994, millions of Australians have raised more than $56 million through Jeans for Genes to support research at Children's Medical Research Institute across four key areas: cancer, embryology, gene therapy and neuroscience.

It's fun and easy for Australians across the nation to get involved in Jeans for Genes and help create healthier generations! Things you can do include wearing your jeans on Jeans for Genes Day and making a donation, volunteering your time and taking part in organising fundraising events. 

Jeans for Genes Day - Friday August 3, 2012. Get your baby wearing Denim to support the cause!

How can you help?

1. Take Part in our Denim Baby Online Facebook Auction from July 28th to August 3rd 2012.

See our Facebook Page for more details


Current Sponsor List

1. Denim Baby http://www.denimbaby.com.au

Your choice of Dinosnores Sleep Music Relaxation CD RRP $20 Includes Postage Australia Wide

Dinosnores is an award winning CD which helps kids to slow down and get ready for sleep through guided relaxation soundscapes.

Calming spoken rhythms, and relaxing natural sounds, take children on an imaginative journey full of sleepy little creatures (and a few snoozy big ones too).

They have just been awarded 2012 CD of the Year by Creative Child Magazine. Last year our Mermaid sleep story was awarded 2011 CD of the Year, and their Tyrannosaurus and Dragon sleep stories were awarded Seals of Excellence!

Each Dinosnores CD is a full 60 minutes long - around 30 minutes of stories with relaxation and visualisation techniques (presented in short, easy to follow chapters) with soundscape and effects continuing for a full 60 minutes - spanning children's short sleep cycles to help make sure they stay settled.

Choose from the following titles

Mermaid Sleepy Story CD (preschool and school aged)
Tyrannosaurus Sleepy Story CD (preschool and school aged)
Dragon Sleepy Story CD (preschool and school aged)
Fairy Sleepy Story CD (preschool and school aged)
Pterosaur Sleepy Story CD (preschool and school aged)
Honeybee Sleepy Story CD (preschool and school aged)
Kitten Sleepy Story CD (Toddler+)
Ocean Waves Sleepy Soundscape CD (Birth+)
Forest Night Sleepy Soundscape CD (Birth+)


Alimrose Denim Jointed Toy Pony

This jointed denim pony by Alimrose Designs is stylish with red buttons and red ribbon halter is a cute gift for a baby boy or girl.

Will look good in any nursery and a fun toy to play with.

It has movable legs and measures 22cms tall.


2. Maclaren Baby - www.maclarenbaby.com.au

Maclaren Quest Pram in Denim RRP $369.95 - The Maclaren Quest Special is designed with authentic denim fabric and stitching to provide durability and a classic style. Suitable from birth to 20kgs, this stroller has 4 seat positions and is packed with features such as adjustable shoulder harness, foot operated brakes and removable hood. The unit comes complete with shopping basket, rain cover and carry handle ensuring everyday tasks are a breeze come rain hail or shine. For the perfect travel system, optional car seat adaptors can be purchased separately making the new Quest Special from Maclaren the ultimate travel companion.


3. Oishi-m - www.oishi-m.com

Peely Chubba Jean in size 2 - 3 years - RRP $64.95 - Super groovy ink denim chubba jeans for girls or boys with burnt orange and Khaki geo pattern Japanese cotton bottom panel and cuff detail. These will keep your little one comfortable. warm and super stylin.  Featuring Oishi-m's signature tummy toastie to ensure a snug fit around the waist without digging into their little belly. These puppies are also designed with the nappy bottom in mind, catering for both the cloth and disposable sorts.


4. 41 Orchard - www.41orchard.com

41 Orchard $150 Voucher to spend storewide

41 Orchard, are passionate about nursery design and decoration. They have sourced the very best eco-friendly materials to provide high quality well designed products. And guess what… all our funky designed fabric wall stickers are made right here in Victoria, Australia.


5. Havoc Denim - www.havocdenim.com

$100 Voucher to spend on available styles from Baby to Size 14

Clothing engineered to create Havoc


6. Havoc Denim - www.havocdenim.com

$100 Voucher to spend on available styles from Baby to Size 14

Clothing engineered to create Havoc


7. Cocoon Couture - www.cocooncouture.com

Cocoon Couture Dreamy Owl Denim Bean Bag - RRP $99.95 -  Cocoon Couture offer an exciting range of denim children's bean bag covers specially designed with everyday use in mind. Each bean bag cover features a selection of our sweet, fun critters in reverse denim applique on a durable 11 oz denim.
The Cocoon Couture denim bean bag covers are finished with an industrial garment wash to provide a soft, pre-loved denim hand feel and appearance.
Cocoon Couture kids denim bean bag covers are fully machine washable and made from 100% cotton 11 oz denim. Each bag comes with an internal safety liner ensuring beans remain intact.
Bean Bag Dimensions: 60cm across at base x 85cm high
Please note, beans are not included.


8. Little Yo Yo Styles - http://www.littleyoyostyles.com.au

A cute pair of unisex kids denim sandals RRP $40 in the bidders choice of size 28 - 35

Size 28 (175mm inner)
Size 29 (180mm inner)
Size 30 (185mm inner)
Size 31 (190mm inner)
Size 32 (195mm inner)
Size 33 (200mm inner)
Size 34 (205mm inner)
Size 35 (210mm inner)


9. Pretty Pushers - www.prettypushers.com.au

Pretty Pusher Maternity Gown in Sushi Design - One Size Fits All RRP $54.95

Pretty Pusher labour gowns are one-size-fits-most, composed of 100% cotton stretch jersey. The slip-on halter neck and diagonal cut garment is not only flattering but makes sense there are openings which provide access for fetal monitors, the epidural, and other IVs if needed.  It's light enough to wear in and out of the labour pool or bath, and the halter is stretchy enough to provide easy access for that all-important first feed.


    • Available in One-Size (8-22 pre-pregnancy)
    • Comes with matching headband
    • 100% cotton, disposable
    • halter neck doesn't get in the way of i.v's and makes for easy feeding
    • frontal opening to allow for fetal monitors
    • low-cut back to allow for epidural access if necessary
    • adjustable tie closures
    • Made in the USA

    Modernise your labour!



10.Skeanie - www.skeanie.com.au

Skeanie Cowboy Hats - RRP $24.95

SKEANIE Cowboy Hats are made of 100% Paper Raffia Straw. They are light-weight, soft and comfortable. One Size fits most - 54cm

3 x Natural Cowboy Hats

3 x Brown Cowboy Hats

3 x Pink Cowboy Hats

3 x Red Cowboy Hats


11. Live Play Create - www.liveplaycreate.com.au

Denim Buddy Bag RRP $24.00

5 x Denim Buddy Bags

Your best friend’s buddy. The most stylish premium quality bike carry bag for your tike or any bike that allows any ride to become a grand adventure.

Perfect for carrying your little companion, a snack and drink, the tike buddy allows you to keep tiking.


12. Cushie Tushies - www.cushietushies.com.au

Matching Chameleon Nappy RRP $35.95 and pack of wipes RRP $16 in Denim coloured minky. Total RRP $51.95

The Chameleon nappy comes with a waterproof outer cover, made from a plush layer of minky in a range of unique fashion designs and colours, a waterproof yet breathable layer of polyurethane laminate (PUL), and an inner lining of low-allergenic stay-dry microfleece.

These gorgeously soft and brightly coloured cloth wipes are made from a vivid Minky on one side and natural bamboo terry on the reverse.



13. Humble Bumble - www.humblebumble.com.au

Mustard Twill overalls RRP $35 (winner chooses size 00-2)

So H O T right now! Humble Bumble's famous playsuit in one of this seasons favorite colours.


14. Humble Bumble - www.humblebumble.com.au

Mustard twill Doolittle Dress RRP $35 (winner chooses size 00-2)

Every little girl will look uber cool in our Mustard long sleeve Doolittle dress. This seasons #1 choice!


15. Paper Rock Scissors- www.paperrockscissors.com.au

Zelda the Zebra A4 Print RRP $39

Paper Rock Scissors is a Sydney based company. We create handmade, individual artworks for children of all ages.


The original artworks are using eco-friendly wood and designer paper, we create themed works of art that will beautifully compliment the decoration in a child's bedroom or nursery.


Using 4 themed stories, we have created a retail range based on the original artwork. This range is available in a printed format. All of the prints are printed at a high resolution on 290gsm optical bright fine art paper using pigment inks. Pigment inks are the gold standard in digital printing producing superior archival quality which means the colour will last and never fade. The technique is often referred to as ‘giclée’.


Paper Rock Scissors wall art is the perfect gift for a new baby, a birthday present for a special child or as a gift for a grandchild.


Paper Rock Scissors artwork can be purchased online and in selected stockists. Prices start at $39.



16.OiOi - www.oioi.com.au

Safari Medallion Mood Indigo Slouch Hobo Diaper Bag RRP $69

This OiOi nappy bag is made from certified 100% organic cotton. Organic cotton agriculture adheres to established systems which replenish and maintain soil fertility and prohibits the use of toxic chemical pesticides and synthetic fertilizers, to promote a healthy environment.


100% organic cotton canvas with water resistant finish
stone washed after printing
cotton web adjustable and detachable shoulder strap
demitasse pu trim
detachable stroller straps
decorative front buckles
back zip pocket
antique nickel hardware
one main internal compartment with elasticised pockets
waterproof nylon lining and accessories
key fob holder for keys or pacifier
insulated side pocket with zip closure - to fit 240ml bottle
large padded microfibre change mat
insulated bottle holder - insulation 2 hours - (Max bottle size 330mm)
zip top wet purse (non-phthalate pvc)
OiOi wipes case (non-phthalate)
protective metal feet on base
Height: 28cm (11"), Width: 45cm (17.7"), Gusset: 15cm (6")


17. Owl Baby - http://www.owlbaby.com.au

Babychic Designs Denim Pram/Stroller Organiser RRP $29.95


The Babychic designs denim pram/stroller organiser fits most prams or strollers.


Simply velcro the straps between the pram handle bars and away you go!


Comes with: 


  • 2 velcro straps that fit to any pram handle bars
  • a handy zip up pocket for valuables
  • 2 pockets
  • 2 drink/bottle holders
  • a generous main pocket for various bits and bobs



Mums won’t be hunting around in their handbag, baby bag or pram basket for the things they need in a hurry. Everything will be just a reach away!



And because the Babychic Designs denim organiser is made out of a chic indigo blue denim it will match and accent any pram beautifully!


18. Sweet Bubba - www.sweetbubba.com.au

Amber Teething Necklace RRP $24

A gorgeous Genuine Amber teething necklace (13inch) in a choice of colors.

Amber has been known for it's healing properties. It is believed that when placed next to a baby's skin the amber resin releases oils that would be absorbed into the bloodstream. This would help reduce drooling, soothe red inflamed cheeks as well as having a calm active, analgesic, antispasmodic, expectorant and febrifuge (anti-fever) functions.

No therapeutic claims are made and no medical advice is offered, please seek medical advice from a qualified professional.


 19. Fertile Mind - www.fertilemind.com.au

Seraphine Paula Maternity Jeans RRP $89.95 Choose Size 8, 10, 12, 14 or 16

Voted Best Maternity Jeans by UK Marie Claire fashion editor, these classic jeans have 2% elastane for super fit and comfort. Real back pockets and great bottom lifting design.


20 The Gift Boutique -  http://www.thegiftboutique.com.au/

Your Choice of Mink Eylashes RRP $74.95

Get Insanley Sexy Eyes With Blink Stylist Mink Lashes

Comes beautifully packaged in Leather Case with Free Glue,Tweezers and Instruction Sheet

Reusable over and over again


These are the hottest strip lashes on the planet and we have them at The Gift Boutique

Long, luscious eyelashes is the key to feminine beauty and Every Girl wants a pair.

Mink Strip lashes have become like an accessory or a new perfume. Women want choice - a wardrobe of lashes to suit the day, the occasion and their mood.

The 100% Hand Made Mink Lashes by Blink Stylist come in a range of 6 Styles and are beautifully packaged in a Leather Case with Glue,Tweezers and Instruction Sheet.

Blink Stylist Premium Mink Lashes are reusable over and over again so dont waste money on synthetic imposters claiming to be the real thing.

Mink fur offers a glamorous shine, soft feathery feel, and above all, a completely natural look that synthetic strip lashes cannot duplicate.

Invest in a good quality pair of 100% Mink Lashes that you can use time and time again.

We take pride in knowing that our Mink Eyelashes are simply the highest quality strip lashes in the world today.


21. The Gift Boutique -  http://www.thegiftboutique.com.au/

Pinque Blush RRP $69  

The Pinque Blush Bouquet is made from 20 soap roses decorated with green artificial leaves. The fragrance for the flowers is rose .

You pick off a petal and wash your hands. It's hard to believe it's soap!!

Makes a beautiful gift for  any occasion including Christmas, Mothers Day, Valentines, Get Well and Birthdays.

A perfect alternative to fresh flowers. Soap Flower Bouquets are perfect for Wedding Bouquets.

100% Hand Made

Size:23 x 23 x 30 cm

22. The Gift Boutique -  http://www.thegiftboutique.com.au/


Purple & Pink Delight RRP $74.99  



Contains 23 soap rose decorated with green artificial leaves. The fragrance for the flowers is rose .


You pick off a petal and wash your hands. It's hard to believe it's soap!!


Makes a beautiful gift for any occasion including Christmas, Mothers Day, Valentines, Get Well and Birthdays.


A perfect alternative to fresh flowers.


100% Hand Made


Size: W33 x D20 x H34cm

23. Yay Me www.yayme.com.au

10 x Red coral fleece blankets

Dimensions: Approx 125 x 150cm


24. Mumma Loves Bubba - www.mummalovesbubba.com.au


Soft, cuddly and flat, the FLATOUTbear is made of 100% pure Australian sheepskin shaped like a teddy bear. They are just gorgeous. They're natural, plush and luxurious - perfect for babies, kids, grannies... What can we say, everyone loves FLATOUTbears.
It is no wonder the FLATOUTbear has a star studded fan base including Princess Mary of Denmark, Brooke Shields and Hugh Jackman. Sarah Jessica Parker termed the FLATOUTbear "charming and adorable", Tom Cruise had it on his baby wish-list, Jennifer Garner "loves it". The FLATOUTbear is now seen around the world.
If you have a FLATOUTbear already, read no further because you know how fabulous they are:

Hand made from 100% Australian sheepskin
30cm x 25cm or 12" x 10" (this may vary slightly as each bear is hand cut)
5cm or 2" flat
Easy care - warm hand wash and dry in shade
Baby Safe Eyes and Nose - meets Australian and International toy safety Standards.
CE tested
Colours available - milk, honey, latte, licorice, chocolate, koala grey, rosie and bluey.
A "please phone home" stitched in label with room for your phone number.


Caboo Baby Carrier in Misty Morning Colour RRP $129

The Caboo is made from the same soft, organic cotton for which the Close Baby Carrier was Highly Commended at the Organic Expo and Green Show Awards in 2009. It is still manufactured ethically, to the highest safety and quality standards, with comfort and support creating the backdrop for all new developments.


25. Art Types - http://www.facebook.com/arttypes

Personalised Birth Print

Prints 8x10 printed on A4 heavy stock. (Does not include frame)


26. W.R.A.P - Wrapping, Ribbons & Paper www.wrappingribbonsandpaper.com.au

A selection of greeting cards & gift cards suitable for all those gorgeous new babies out there. Includes a selection of children's cards in both a standard and eco friendly line. This range included greeting cards, gift cards, gift tags as well as a party range.


27 Moments to Remember http://www.facebook.com/pages/Moments-to-Remember/119792671376556

· Children’s Personalised Birthday Invitation Printable File.
· Choose from many colours and themes or have your very own theme designed for you.
· Winner will be sent a sample proof for approval first before being sent their completed file.
· The winner can then print up their own invitations at home or simply take them over to any print studio such as officeworks, kmart, big w etc and print as many as they like.


28. Metallic Cowboy Cot Quilt rrp $49.95

Perefect for your baby rockers cot!

Cot Quilts are 100% cotton with a polyester filling. All quilts have stitching through all layers to help hold their shape. The Quilts are 100cm x 115cm making them suitable to be used as a playmat as well.

Check out the matching sheet sets and wraps also available at Denim Baby http://www.denimbaby.com.au/brands/Metallic-Cowboy.html


Auction Details

The Denim Baby Jeans for Genes Day Auction will commence on Saturday July 28th, 2012 - 9 am SYD/EST with final bidding to close on Friday August 3rd, 2012 9pm SYD/EST. It will be held on Denim Baby's Facebook page here http://www.facebook.com/denimbaby.

If you don't have facebook and would like to bid, please contact Denim Baby at contactus@denimbaby.com.au


1. Bids must be received in MINIMUM increments of $1.00 and must be rounded off to the dollar. ie. no cents.

2. ALL PAYMENTS MUST BE MADE via the  Denim Baby donations page on the Jeans for Genes website at the completion of the auction. This is located here

3. Please DO NOT BID if you are unable to pay for the item. ALL items must be paid within 48 hours of the auction ending or they will be offered to the next highest bidder. There will be NO EXCEPTIONS.

4. Where delivery is included with the winning item, this is for delivery Australia Wide. Overseas delivery will need to be organised at the expense of the winner.

1. Once the auction has finished, winners will be announced under each image. The winning bidder will then be sent an email/message with the payment details for their items.

2. Once payment has been confirmed as received a comment will be made under each image that payment has been received and notify the donating business of your details so that they can organise for the item to be sent to you.

If you have any queries please contact Denim Baby at contactus@denimbaby.com.au

Denim Baby Disclaimer:
Denim Baby takes no responsibility for items lost in transit or damaged in their delivery to the winning bidders and no refunds will be offered. Please refer to the individual item/s description for all postage/freight details. If you wish to pay for Registered Post please liaise with the donator directly upon the end of the auction. If you have any queries in relation to any items in the auction please direct an enquiry to Denim Baby at contactus@denimbaby.com.au or to the donating page via their link direct prior to the auction ending.

This auction is in no way sponsored or endorsed by Facebook. All information provided during the auction is by Denim Baby and it will be used purely to conduct this auction and for no other purpose. All funds raised will be paid in full to the Jeans For Genes Fundraiser.

2. You can also make a donation to Jeans for Genes by clicking on the banner below. This directs you to the Denim Baby donations page on the Jeans for Genes website.